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Section 2: How to improve your sales?
A highly-targeted ad has 2 features:
Focuses on a specific product (or product brand) from your shop
Appears on Google AdWords at the exact moment when someone is interested in it.
Example:
Let's say you sell digital cameras online.
A Google user types in Canon digital cameras, skims through the search results and comes across a highly-targeted ad featuring your shop's Canon digital cameras.
Highly-targeted ad:
More general ad:
Canon Digital Cameras
Many Canon mods in stock. Prices
from $195. Buy today, get in 2 days. www.YourSite.com
Compare prices
Read reviews of digital
cameras, many brands. www.yoursite.com
If the person is likely to buy your ad will get strong attention as compared to general, informative ads.
Page 2 of 8 in How to improve your sales
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AdWords X-Cart Module
Order your X-Cart add-on for Google AdWords by December 30 and get FREE professional installation. Let this smart module run your ad campaigns on Google 24/7.